SWOT Analysis Matrix

SWOT ANALYSIS: [Company / Product Name]
DATE: [Date]

STRENGTHS (Internal, Positive)
What do we do better than anyone else? What unique resources do we have?
1. [Strength 1 - e.g., Proprietary algorithm]
2. [Strength 2 - e.g., Strong cash reserves]
3. [Strength 3 - e.g., Highly experienced leadership team]

WEAKNESSES (Internal, Negative)
What could we improve? What resources do we lack?
1. [Weakness 1 - e.g., High customer churn rate in month 1]
2. [Weakness 2 - e.g., Outdated legacy codebase]
3. [Weakness 3 - e.g., Low brand awareness in Europe]

OPPORTUNITIES (External, Positive)
What market trends can we exploit? Are there regulatory changes we benefit from?
1. [Opportunity 1 - e.g., Competitor X just went out of business]
2. [Opportunity 2 - e.g., New AI technology reduces our server costs by 50%]
3. [Opportunity 3 - e.g., Growing demand in emerging markets]

THREATS (External, Negative)
What is our competition doing? What obstacles do we face?
1. [Threat 1 - e.g., New data privacy laws in the EU]
2. [Threat 2 - e.g., Major competitor drastically lowering their prices]
3. [Threat 3 - e.g., Economic downturn impacting B2B budgets]

ACTION PLAN:
How will we use our Strengths to take advantage of Opportunities?
[Insert Strategy]

💡 Pro Tip

A SWOT analysis is useless without an Action Plan. Once the matrix is filled out, force the management team to decide on 3 concrete initiatives based on the findings.

📌 When to Use This Template

Strategic Planning, Startups, Marketing

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