Sequoia Capital Standard Pitch Deck
The industry-standard pitch deck outline recommended by Sequoia Capital for startups seeking venture funding.
📋 Template
**Slide 1: Company Purpose** Define your company in a single declarative sentence. **Slide 2: Problem** Describe the pain of your customer. How is this addressed today and what are the shortcomings to current solutions? **Slide 3: Solution** Explain your breakthrough. Why is it vastly better? **Slide 4: Why Now?** What shifts in technology or the market make your solution possible or necessary today? **Slide 5: Market Size** Identify your customer and the market. Calculate your TAM, SAM, and SOM. **Slide 6: Competition** List competitors. Explain why you are better. **Slide 7: Product** Show, don't tell. Product screenshots, architecture, or a link to a working demo. **Slide 8: Business Model** How do you make money? Pricing, account size, lifetime value, and customer acquisition channels. **Slide 9: Team** Highlight core team members, their past successes, and why they are uniquely suited to solve this problem. **Slide 10: Financials & Ask** P&L, unit economics, current cap table. State the amount you are raising and timeline/milestones the funding will achieve.
💡 Pro Tip
Sequoia emphasizes clarity over complexity. If your 'Company Purpose' slide cannot be understood by a smart high schooler, it needs to be rewritten.
📌 When to Use This Template
Fundraising, Startup Pitches
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