HomeTemplatesReal EstateFor Sale By Owner (FSBO) Script

For Sale By Owner (FSBO) Script

Cold calling script for realtors pitching to FSBO sellers.

📋 Template
Realtor: "Hi, I'm calling about the home for sale on [Street Name]. Are you the owner?"
Seller: "Yes."
Realtor: "Great! My name is [Name] with [Brokerage]. I work with a lot of buyers in [Neighborhood], and I'm calling to see if you are cooperating with buyer's agents?"

[If they say YES, offering 2-3%]
Realtor: "Excellent. I don't want to list your home right now, I just want to see if it's a fit for my current buyers. Would you be open to me popping by for 5 minutes tomorrow at [Time] just to preview it?"

[If they say NO, they want to save the commission entirely]
Realtor: "I completely understand wanting to save the commission. Most of the sellers I work with felt the exact same way initially. If I could bring you a fully qualified buyer tomorrow who meets your asking price, would you consider covering a 2.5% fee on the back end, so it costs you nothing out of pocket right now?" 

💡 Pro Tip

The goal of a FSBO call is never to ask for the listing on the phone. The goal is simply to get inside the house to preview it for a buyer. Once you are face-to-face, you build rapport.

📌 When to Use This Template

Realtors, Real Estate Agents, Sales

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