For Sale By Owner (FSBO) Script
Cold calling script for realtors pitching to FSBO sellers.
📋 Template
Realtor: "Hi, I'm calling about the home for sale on [Street Name]. Are you the owner?" Seller: "Yes." Realtor: "Great! My name is [Name] with [Brokerage]. I work with a lot of buyers in [Neighborhood], and I'm calling to see if you are cooperating with buyer's agents?" [If they say YES, offering 2-3%] Realtor: "Excellent. I don't want to list your home right now, I just want to see if it's a fit for my current buyers. Would you be open to me popping by for 5 minutes tomorrow at [Time] just to preview it?" [If they say NO, they want to save the commission entirely] Realtor: "I completely understand wanting to save the commission. Most of the sellers I work with felt the exact same way initially. If I could bring you a fully qualified buyer tomorrow who meets your asking price, would you consider covering a 2.5% fee on the back end, so it costs you nothing out of pocket right now?"
💡 Pro Tip
The goal of a FSBO call is never to ask for the listing on the phone. The goal is simply to get inside the house to preview it for a buyer. Once you are face-to-face, you build rapport.
📌 When to Use This Template
Realtors, Real Estate Agents, Sales
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