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Expired Listing Outreach Letter

Letter to send to homeowners whose listing just expired on the MLS.

Author

AI Free Tools Editorial

Published

March 17, 2026

Updated

March 17, 2026

Read Time

Copy-ready template

This page is maintained by the AI Free Tools editorial team and updated when workflows, product details, or practical guidance change. When we recommend our own tools, the goal is to match the task the reader is already trying to complete.

📋 Template
Dear [Homeowner],

I noticed this morning that your home at [Address] is no longer active on the market. 

I know how incredibly frustrating it is to keep your house perfectly clean for months, leave for showings, and not get the result you were promised. 

Your home is beautiful. Based on my analysis of the [Neighborhood] market, it should have sold. Usually, when a great home doesn't sell, it comes down to one of three things: Pricing Strategy, Market Exposure (Marketing), or Presentation.

I specialize in relisting homes that didn't sell the first time around. In fact, over the last 12 months, my team has sold [Number] homes that were previously listed with other agents. On average, we sold them in just [Number] days for [Percentage]% of asking price.

I've put together a completely free, updated market analysis specifically for your home showing why I think it didn't sell, and exactly what I would do differently. 

If you're still interested in making a move, call or text me at [Phone Number]. 

Best regards,
[Your Name]
[Brokerage Name]

💡 Pro Tip

Timing is everything. Send this letter so it arrives on Day 1 or Day 2 of the listing expiring. Empathize with their frustration immediately.

📌 When to Use This Template

Realtors, Real Estate Agents, Sales

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