Expired Listing Outreach Letter
Letter to send to homeowners whose listing just expired on the MLS.
📋 Template
Dear [Homeowner], I noticed this morning that your home at [Address] is no longer active on the market. I know how incredibly frustrating it is to keep your house perfectly clean for months, leave for showings, and not get the result you were promised. Your home is beautiful. Based on my analysis of the [Neighborhood] market, it should have sold. Usually, when a great home doesn't sell, it comes down to one of three things: Pricing Strategy, Market Exposure (Marketing), or Presentation. I specialize in relisting homes that didn't sell the first time around. In fact, over the last 12 months, my team has sold [Number] homes that were previously listed with other agents. On average, we sold them in just [Number] days for [Percentage]% of asking price. I've put together a completely free, updated market analysis specifically for your home showing why I think it didn't sell, and exactly what I would do differently. If you're still interested in making a move, call or text me at [Phone Number]. Best regards, [Your Name] [Brokerage Name]
💡 Pro Tip
Timing is everything. Send this letter so it arrives on Day 1 or Day 2 of the listing expiring. Empathize with their frustration immediately.
📌 When to Use This Template
Realtors, Real Estate Agents, Sales
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