HubSpot Inbound Campaign Structure
Based on HubSpot's foundational Inbound Methodology (Attract, Engage, Delight). A complete framework for launching a gated content campaign.
📋 Template
### 1. The Offer (Attract & Engage) * **Asset:** [e.g., 20-page Industry Report, ROI Calculator, Workflow Template] * **Target Persona:** [Name of Persona, their primary pain point] * **Keywords:** [3-5 target SEO keywords for the landing page] ### 2. Conversion Assets (Engage) * **Landing Page Headline:** [Action-oriented benefit statement] * **Form Strategy:** [Information to collect: Name, Email, Company Size, Role] * **Thank You Page:** [Link to download asset + secondary offer/upsell] ### 3. Promotion Plan (Attract) * **Blog Content:** 2-3 top-of-funnel articles linking to the landing page. * **Social Posts:** 5-7 posts across [Platforms] teasing statistics from the offer. * **Email Send:** Dedicated blast to current database segment [Segment Name]. ### 4. Nurture Sequence (Engage & Delight) * **Email 1 (Immediate):** Deliver the asset. * **Email 2 (Day 3):** High-value tip related to the asset topic. * **Email 3 (Day 7):** Case study showing success with this topic. * **Email 4 (Day 10):** Soft pitch/Call to Action for a consultation. ### 5. Metrics to Track * Landing Page Conversion Rate * Cost Per Lead (CPL) * Lead to MQL Conversion Rate
💡 Pro Tip
Following HubSpot's methodology, ensure your follow-up emails focus on providing additional value (Delight) rather than immediately aggressively selling.
📌 When to Use This Template
Lead Generation, Content Marketing
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