Cart Abandonment Strategy (3 Emails)
The exact e-commerce email sequence proven to recover 15-20% of lost carts.
📋 Template
EMAIL 1: The Helpful Reminder (Send 2 hours after abandonment) Subject: You left something behind! 👀 Body: Hi [First Name], Looks like you left something great in your cart! We've saved it for you. If you had any technical issues checking out, just reply to this email and our support team will help you immediately. [Button: Complete My Order] EMAIL 2: The Social Proof (Send 24 hours later) Subject: Still deciding on the [Product Name]? Body: Hi [First Name], Still on the fence about the [Product]? Don't just take our word for it. Here is what [Customer Name] said after trying it: "[Insert glowing review focusing on the main benefit]." We want you to experience these results too. [Button: Get My Product Now] EMAIL 3: The Discount/Scarcity Offer (Send 48 hours later) Subject: 15% off your cart is expiring ⏰ Body: Hi [First Name], We really want you to try this. So we're giving you 15% off your entire cart! Use the code COMEBACK15 at checkout. Warning: This code expires in exactly 24 hours, and stock on the [Product Name] is running low. Don't miss out. [Button: Claim My 15% Off]
💡 Pro Tip
Do not offer the discount in the first email! You will condition customers to abandon their carts on purpose to get the coupon. Wait 48 hours.
📌 When to Use This Template
E-commerce, Shopify, DTC Brands
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