Customer Persona Template
Create detailed buyer personas to guide marketing and product decisions.
📋 Template
PERSONA NAME: [Name — e.g., 'Startup Steve'] AGE: [Range] ROLE: [Job title / occupation] COMPANY SIZE: [If B2B] INCOME: [Range] LOCATION: [Where they live/work] 🎯 GOALS: - [Primary goal related to your product] - [Secondary goal] - [Personal/career aspiration] 😤 PAIN POINTS: - [Frustration 1 — be specific] - [Frustration 2] - [Fear or anxiety related to your space] 🛒 BUYING BEHAVIOR: - Where they research: [Google, Reddit, YouTube, ask friends] - Decision factors: [Price, reviews, brand, features, speed] - Deal breakers: [What makes them NOT buy] - Budget: [$X/month they'd pay for a solution] 📱 CHANNELS: - Social: [LinkedIn, Instagram, TikTok, X] - Content: [Podcasts, newsletters, YouTube channels they follow] - Communities: [Subreddits, Slack groups, Discord servers] 💬 QUOTE: "[A sentence this person might actually say that captures their mindset]"
💡 Pro Tip
Don't create personas from imagination — use real customer interview data. Talk to 5-10 actual customers and look for patterns. The 'Quote' section is surprisingly useful for writing marketing copy that resonates.
📌 When to Use This Template
When starting a new product, entering a new market, or when your marketing feels unfocused. Create 2-3 personas max.
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