Step-by-step guide to writing cold outreach emails that actually get opened and replied to — with AI assistance.
Spend 2 minutes on their LinkedIn or company website. Find ONE specific thing you can reference — a recent post, product launch, or pain point visible on their site.
Avoid generic subjects like 'Quick question'. Use '[Their company] + [specific topic]' — e.g., 'Noticed [Company]'s blog hasn't been updated since Oct'.
First line should show you did homework: 'I saw your team launched [product] last month' — NOT 'I'm reaching out because...'.
What you do + who for + specific result: 'I help SaaS companies like yours increase trial-to-paid conversion by 15-25%'.
Don't ask for a 30-minute call. Ask for 15 minutes or even just a reply. Lower friction = higher response rate.
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🎯 Keep your cold email under 125 words. Every word over that drops your reply rate by ~1%.
🔑 Follow up exactly 3 and 7 days later. 80% of deals happen after the 5th touchpoint, but 90% of people give up after 1 email.