Problem-Agitate-Solution (PAS)
The classic copywriting framework for ads and emails.
Author
AI Free Tools Editorial
Published
March 17, 2026
Updated
March 17, 2026
Read Time
Copy-ready template
This page is maintained by the AI Free Tools editorial team and updated when workflows, product details, or practical guidance change. When we recommend our own tools, the goal is to match the task the reader is already trying to complete.
PROBLEM: Are you constantly struggling with [Pain Point]? AGITATE: It's frustrating when [Describe the negative impact on their life/business]. It costs you [Time/Money/Energy] and keeps you from [Desired Goal]. SOLUTION: That's why we built [Product Name]. It easily [Explain exactly how it solves the problem], so you can finally [Ultimate Benefit]. CTA: [Call to action link]
💡 Pro Tip
Spend more time on the 'Agitate' section than you think you need. People buy when they feel understood.
📌 When to Use This Template
Writing Facebook ads, sales emails, or landing page body copy.
Need to customize this template?
Use our free AI Sales Agent to generate personalized versions instantly.
Try AI Sales Agent — Free →Commercial Opportunity
Meet users while they are copying a ready-to-use asset
Template detail pages capture highly practical visitors who are often close to sending, publishing, or shipping something.
Fits grammar, paraphrasing, content, marketing, and copywriting traffic where users want a quick free output.
Best for: Writing comparisons, content blogs, marketing pages, and prompt-heavy template categories.
Good fit for sales, recruiting, PR, investor, event, and general business communication traffic.
Best for: Email templates, outreach guides, recruiter pages, and operations content.
Template pages should stay fast and useful first; commercial offers should feel like optional extensions, not gates.