Problem-Agitate-Solution (PAS)
The classic copywriting framework for ads and emails.
📋 Template
PROBLEM: Are you constantly struggling with [Pain Point]? AGITATE: It's frustrating when [Describe the negative impact on their life/business]. It costs you [Time/Money/Energy] and keeps you from [Desired Goal]. SOLUTION: That's why we built [Product Name]. It easily [Explain exactly how it solves the problem], so you can finally [Ultimate Benefit]. CTA: [Call to action link]
💡 Pro Tip
Spend more time on the 'Agitate' section than you think you need. People buy when they feel understood.
📌 When to Use This Template
Writing Facebook ads, sales emails, or landing page body copy.
Need to customize this template?
Use our free AI Sales Agent to generate personalized versions instantly.
Try AI Sales Agent — Free →