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Check-In with Dormant Client

Re-engage a past client without being overly salesy.

📋 Template
Subject: Thinking of [Client Company] / Quick question

Hi [Name],

I was just reading an article about [Industry trend relevant to them] and it made me think of the great work we did together on [Past Project]. 

Hope you and the team are doing well!

I saw on LinkedIn that you recently [Mention recent company achievement or news]. Huge congratulations on that.

Are you still focusing heavily on [Previous service area]? We've just rolled out a new approach to [Specific solution] that's been getting great results for [Similar Company], and I thought you might find it interesting.

Let me know if you'd be open to a quick catch-up call next week. Either way, hope you're having a great month.

Best,
[Your Name]

💡 Pro Tip

The goal is simply to start a conversation, not instantly sell a massive contract. Be genuine in your praise about their recent news.

📌 When to Use This Template

Account Management, Freelance Client Re-engagement

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